Senin, 10 September 2012

Why Use Enticing Titles for Article Marketing?

Article marketing has become a common means to reach the world audience. But, have you ever thought about converting traffic into sales after the content splashes on the net? Though a lot of factors keep an article on top of search engine, one of the crucial factors is the use of meaningful and enticing title.

The viewers often get attracted to tantalizing titles which can drench their taste buds. They don't lose a second to step forward to read the content of the article. The title holds the power to create an appeal as much as the content itself. While the sole target of every website owner is to achieve sales target to collect maximum revenue. Many webmasters often think about driving people in large number to a page or website before giving a shot of ink to their stationary. Thus, they primarily target the audience to help client achieve those targets.

Thus, giving suitable and traffic-driven titles to articles could easily escalate the sales and thereby revenue. Titles containing "How to" or "Top five or seven tips" phrases could easily entice the customers to read the content thoroughly before stepping in to buy the product or service. In one of my articles, I had used the title "Weight loss by eating more". In another article about grapes, I had mentioned "Grapes- Nectar of Gods". These titles seem to attract people more as far as uniqueness is concerned. In fact, the main aim of grabbing the eyeballs in first instant is well-achieved. The reader, definitely, peeps into the article in case it belongs to his favorite niche.

Using eye-catching titles shouldn't imply harming the sentiments of few in the crowd. The title, in no case, should misrepresent facts or create misunderstanding about a product or service. The sole aim is always intended to target the audience into purchasing the required product or service.

The title shouldn't be very long. Search engines are targeting articles through keywords. If title is too long or keywords are not used effectively, article doesn't see the sun. Similarly, it shouldn't be very short. It should contain the purpose; a target. It should contain the power to pull traffic onto the website. The audience should get inkling... Yep... I have reached the right place and I can start buying.

Article marketing has popularized a certain category of people- writers and authors. They have a falcon eye to write on what the client wishes to aim and achieve. Content, title, language, grammar and the richness of ideas makes the difference in locating the target audience. Thus, title is just a tip of the iceberg which needs to be crafted with precision.

Neerja Mehta is freelance writer and often contributes articles on various niches. Visit to peek into the recent invasions in technology.

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